Product & service design consultant with 15+ years turning complex business and operational problems into clear product direction. Born and raised in the Philippines, based in Singapore for 8 years, working across Asia-Pacific, European, and American teams. I work at the intersection of digital strategy, user research, and product delivery — scoping opportunities, building the case for change, running discovery, shaping roadmaps, and making sure concepts translate into working products.
Opportunity assessment, stakeholder alignment, business case development, and strategic roadmaps. I scope engagements from pre-sales through discovery — shaping the brief before shaping the solution.
Ethnographic fieldwork, contextual inquiry, behavioural research, service blueprinting, and synthesis frameworks. I run rolling analysis against hypotheses — adjusting focus as patterns emerge, not waiting for end-of-project reports.
From information architecture and prototyping through to backlog shaping, design-engineering collaboration, and design systems governance. I stay involved through delivery to make sure what ships matches what was designed.
Hiring, mentoring, maturity assessments, and building design operations. I’ve built practice communities across offices and mentored designers into senior roles — embedding ways of working that outlast individual projects.
Industries: Government & Public Sector, Healthcare & Life Sciences, Financial Services, B2B SaaS, Consumer Platforms. Comfortable in regulated environments, legacy modernisation programmes, and multi-stakeholder settings where alignment is as important as the solution itself.
A human-centred design project to understand why healthy habits decline among youth aged 13–16 — and to co-design interventions that work within their real lives. 26 interviews, 3 simulated prototypes, 24-participant online validation testing.
→Before discovery could begin, we had to understand what existed. A one-month scoping engagement mapping four interconnected systems — capabilities, integration points, and every handshake between them — to prepare the ground for a major platform modernisation.
→A two-stream DesignOps engagement to uplift individual designer skills and unify delivery workflows — positioning UX as a strategic function, not a production line.
→Working on the concert-goer experience at a major venue, I was already practising ethnographic research, choice architecture, and System 1 design — before I had the language for it. This is where behavioural design started for me.
→Led UX design for a connected healthcare ecosystem — patient app, clinician companion, and back-office tools — from on-site immersion in Jakarta through to a design system rebuild and developer handover.
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