Product & service design consultant with 15+ years turning complex business and operational problems into clear product direction. Born and raised in the Philippines, based in Singapore for 8 years, working across Asia-Pacific, European, and American teams. I work at the intersection of digital strategy, user research, and product delivery — scoping opportunities, building the case for change, running discovery, shaping roadmaps, and making sure concepts translate into working products.
Opportunity assessment, stakeholder alignment, business case development, and strategic roadmaps. I scope engagements from pre-sales through discovery — shaping the brief before shaping the solution.
Ethnographic fieldwork, contextual inquiry, behavioural research, service blueprinting, and synthesis frameworks. I run rolling analysis against hypotheses — adjusting focus as patterns emerge, not waiting for end-of-project reports.
From information architecture and prototyping through to backlog shaping, design-engineering collaboration, and design systems governance. I stay involved through delivery to make sure what ships matches what was designed.
Hiring, mentoring, maturity assessments, and building design operations. I’ve built practice communities across offices and mentored designers into senior roles — embedding ways of working that outlast individual projects.
Industries: Government & Public Sector, Healthcare & Life Sciences, Financial Services, B2B SaaS, Consumer Platforms. Comfortable in regulated environments, legacy modernisation programmes, and multi-stakeholder settings where alignment is as important as the solution itself.
Sectors: Public Sector · Healthcare · Financial Services · Venues & Live Events · Consumer Healthtech
A human-centred design project on why healthy habits decline for youth aged 13–16. 26 interviews, 3 simulated prototypes, 24-participant validation, and a Phase 4 convergence to 2 pilot-ready concepts embedded in the agency’s existing channels — with a Pilot Readiness framework and roadmap to national scale.
→Before discovery could begin, we had to understand what existed. A one-month scoping engagement mapping four interconnected systems — capabilities, integration points, and every handshake between them — to prepare the ground for a major platform modernisation.
→A two-stream engagement: capability uplift for 4 designers + a unified design operation mapped as a reusable service blueprint across UX, BA, FE, and BE teams.
→Led UX design for a connected healthcare ecosystem — patient app, clinician companion, and back-office tools — from on-site immersion in Jakarta through to a design system rebuild and developer handover. 40–50 person cross-functional team. Clinician app launched with 5,000+ installs.
→Working on the concert-goer experience at a major venue, I was already practising ethnographic research, choice architecture, and System 1 design — before I had the language for it. This is where behavioural design started for me.
→Redesigning a microbiome skincare startup’s app (UX + UI) to streamline onboarding, improve usability, and make complex health data easier to engage with — through workshops, design audits, and usability studies.
→Most teams skip straight to building. This is the work that happens before that — so you’re solving the right problem, not just shipping fast.
I run a focused discovery: stakeholder interviews, user research, behavioural analysis, and synthesis into clear strategic recommendations. You walk away knowing what to build, why, and for whom.
Good for: healthcare orgs, fintechs, startups, and government-adjacent teams who need clarity before committing to a direction.
Your design team exists. But is it working at the level your product needs?
I assess where your team actually is — skills, processes, cross-functional collaboration — and build a clear path forward. Not abstract theory. Practical frameworks tied to real project work.
Good for: BPOs, fintechs, and mid-size tech companies building or scaling internal design functions.
Need senior design or research capability without the full-time headcount? I embed into your team on a flexible basis — as a design lead, hands-on UX designer, researcher, or CX consultant — depending on where the gap is.
Good for: teams between hires, scaling fast, or running a specific programme that needs experienced design input.