Born and raised in the Philippines. Lived and learned in Singapore. I am a Creative Lead, a UX Designer & Consultant, and a pizza-and-coffee enthusiast living in Singapore. A perfect blend of logic and creativity, I proudly identifies as a triangle-shaped designer—sharp, balanced, and always thinking outside the box.
My approach to UX and product strategy is all about uncovering the hidden opportunities within every concept. I dig deep to identify the points of tension that hold the most potential, using them as a foundation to shape innovative solutions.
Leadership
Leading with empathy and vision, I build strong teams by fostering collaboration and creating a culture of trust. I believe in guiding by example, empowering individuals, and mentoring them to reach their full potential.
Analysis and Strategy
I excel at transforming complex problems into strategic solutions that align with user needs and business objectives. My focus is on data-driven insights, creating impactful strategies that drive innovation and growth.
Concept to Working Design
I turn ideas into actionable designs that resonate with users and achieve business goals. From conceptualisation to execution, I ensure designs are innovative, user-centric, and aligned with market demands.
Organisation
My design approach is both structured and methodical, focusing on optimising workflows to enable seamless collaboration across teams. I prioritize organization at every stage, ensuring clarity and efficiency from initial design documentation through to final development handoff.
Product Strategy and Consultation
I shape product strategy by aligning user needs with business objectives, prioritising high-impact features, and defining a clear vision for product growth. I work collaboratively with cross-functional teams to craft strategic roadmaps that drive value, enhance market relevance, and deliver meaningful results.
User-Centric Research
Understanding user behavior is at the core of my approach. I leverage both qualitative and quantitative research methods, with a strong focus on behavioral analysis, to uncover insights that inform design decisions. By diving deep into what drives user actions and motivations, I guide strategies that create intuitive, impactful experiences that truly resonate with users.